02nd March 2011
Marketing a consumable product to the mass of consumers out there is challenging. In light of all the competition keeping your brand top of mind for consumers is of utmost importance - but this is all stuff you know.
So why would you market a FMCG bra...
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01st March 2011
Graphic Design. Mention these two words at your yearly family gathering and dear aunty Liz will ask you to design a logo and web site for her Tuisnywerheid. “As a favour" she’ll add, with her manicured talons tapping the table. Of course you do it, afraid...
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22nd February 2011
There are a range of presentation solutions - from basic powerpoint presentations to high-end presentations that you can navigate much like a website – incorporating Flash, video, voice over, 3D and animation.
Presentations: The evolution
Professional a...
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18th February 2011
The role of Account Executive in an advertising agency may seem glamorous but few people realize exactly what it entails. An Account executive is also referred to as being in Client Service – which is a more accurate description of the job.
The role o...
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18th February 2011
PPC, pay-per-click, adwords, CPC all describe the same online advertising activity. Your text ad appears on the left or top of the Google search results page when people search keywords that are relevant to your business. But what kind of advertising is i...
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14th February 2011
“I realized Graphic Design is an easier way to pay the bills – as opposed to being a starving artist contemplating slicing off and eating your own ear"
Why do many artistically talented people end up as Graphic Designers instead of artists and was it a...
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